For an assignment in class we were asked to look at some PR examples on Facebook. The world of Facebook has rapidly changed from a college only, elite group to a major promotional tool for various companies world wide. I decided to look at three major magazines, Cosmopolitan, People, and US to see how they made use of Facebook from a professional perspective.
Cosmopolitan definitely made the best use out of the networking tool. They have over 200,000 fans that interact with the company on the website. The wall is not enabled, but it does allow for the fans to comment on the posts. The posts are also frequent and lead you to the magazine by posting enticing facts and giving little hints of what is to come in print.
US magazine drops significantly in their use of Facebook with only 2,000 fans. They do not post as frequently and have less interaction. However, by far being the worst is People magazine with only 1,000 fans. People magazines last post was in February and doesn’t even provide enough posts to cover a full page. The interaction is minimum with only a couple comments from fans spread throughout. I believe that this type of online presence only hurts People magazine. When someone goes to the site, the see dullness and little effort made on their behalf. It shows that People is not interested in the customers on Facebook and has made little use of the tool that can potentially connect them with customers and fans world wide.
